How to Send Retailers Your Product Catalogue

You've built a good catalogue. Now it has to land in front of buyers in a way that's easy to open, easy to act on, and — crucially — still accurate when they read it a week later. Here are the cleanest ways to send it, and the trap to avoid.

Your options

• Email a PDF. The simplest route. Everyone can open it, and it looks finished. The downside: the moment your prices change, that attachment is wrong.
• Share a live link. Instead of a file, you send a URL that always shows current products and prices. Update the data and the link updates itself.
• Send a CSV. For larger buyers who want to import your range into their own ordering system.
• A B2B portal. Heavier to set up, worth it only if you want retailers logging in to order directly.

Best practice when you send

1. Lead with a short message. Two lines: what's inside and the one action you want them to take.
2. Make ordering obvious. Put minimums, terms, and the order method right where they'll see them.
3. Personalise where it counts. A relevant collection for that buyer beats your entire range every time.
4. Follow up. A gentle nudge a few days later turns "saved for later" into an order.

The trap: stale documents

The most common wholesale mistake is a buyer ordering from a PDF you sent two months ago, at prices you no longer charge. A live, shareable link sidesteps the whole problem — there's only ever one current version, and everyone's looking at it. If you do send files, make regenerating them quick so an update is never a chore.