Product Catalogue Template

A product catalogue isn't just a list of things you sell. For a wholesale merchant, it's the document a buyer uses to decide what to stock. For a brand doing trade shows, it's often the first impression. Here's what a well-structured product catalogue contains — and a template you can use as a starting point.

What type of catalogue do you need?

Before building the template, identify who's receiving it and what they'll do with it:

• Wholesale trade catalogue. For buyers and stockists. Needs pricing, SKUs, MOQs, and lead times. Data accuracy matters more than visual design.
• Sales rep line sheet. A condensed version — your best-sellers or seasonal heroes. One or two pages, easy to leave behind at a meeting.
• Trade show catalogue. More polished, brand-led, with product photography front and centre. Used to generate interest; a separate order form follows.
• Retailer PDF for email. Formatted to open cleanly on any device, reasonable file size, with all the information needed to place an order.

The template structure: wholesale trade catalogue

Cover page

• Brand name and logo
• Season or date (e.g. "Spring / Summer 2026")
• Your contact details: email, phone, website
• Optional: "Wholesale enquiries: [email]"

Trading terms page

• Minimum order value or quantity
• Payment terms (e.g. 30% deposit, balance before dispatch)
• Lead times
• Shipping policy (who pays, which carriers)
• Returns policy for wholesale orders
• MAP (minimum advertised price) policy if applicable

Most buyers want terms early — don't bury them at the back.

Product pages

For each product or product group:

• Product name
• Product image — clean background, good resolution
• SKU — buyers order by SKU, so it must be visible and correct
• Description — short, functional. Materials, dimensions, key features. Not marketing copy.
• Wholesale unit price
• RRP
• Variants — colours, sizes, options (displayed as a grid or list)
• MOQ — minimum order quantity per line or per order
• Barcode / EAN — if required by the buyers you're targeting

Order form (optional but useful)

A simple table at the back: product name, SKU, unit price, quantity, subtotal. Buyers who prefer paper can fill this out. For digital ordering, a link to your B2B portal or an email address is sufficient.

Back cover

• Brand contact details again
• Website
• Social handles if relevant to the trade relationship

Common mistakes to avoid

• Outdated pricing. If a catalogue gets forwarded six months later with wrong prices, you're either stuck honouring them or having an awkward conversation. Date-stamp every version.
• Missing SKUs. Buyers can't order without SKUs. Products without them get skipped.
• Wrong image resolution. Low-res images make products look cheap and make the catalogue look unprofessional. Use at least 150 DPI for PDF output.
• No variant information. If you sell a product in 6 colours and only show one in the catalogue, buyers assume that's all you have.
• File too large. A 50MB PDF won't get opened. Compress images appropriately for email.

Generating a catalogue from Shopify

If your products are in Shopify, you don't need to build a catalogue by hand. PriceFrame pulls product data — images, descriptions, SKUs, pricing, variants — and generates a formatted wholesale PDF directly. Updates to your Shopify products are reflected in the next export, so the catalogue stays in sync with your store without manual maintenance.